Natural Link Building
Most website owners want to earn a higher rank in Google, they need natural link building to do this. It is no secret that websites need backlinks in order to even begin the process of ranking well. They aren’t overflowing with search engine optimization knowledge, but they do have the sense to look for ways to build referring links to their site. On this quest for links, webmasters see two separate paths—one dark but heavily traveled road of purchasing thousands of links, and one rather pristine route of natural link building. For most website owners, time is of the essence, and a large workload might not seem beneficial in attaining the ranking they want. This ends up being the decisive mistake when it comes to optimizing their site. Taking the road less traveled in SEO and link building will leads to a promise land of links and rankings, but takes some work along the way.
Natural Link Building with Social Shares
Social media promotion can be a holy grail of natural link building to get your site ranking. If done impeccably and spread wide across the web, this is the ultimate form of gaining links. In order for this social sharing dream to be achieved on the massive scale all website owners desire, there first has to be an idea, picture, gif, video, etc., with viral potential. This usually is not something that can be created out of thin air, however, with the right thoughts it can be.
Producing a piece of content or media that has some aspect about it that would make it popular enough to be shared by millions of people can not be pumped out by a machine or content-creating assembly line (most of the time). However, by targeting a certain interest group, creating something like a clever meme or an infographic that relates to the specific audience can spread widely through that niche of the web, with the potential to go even further. Obviously, aiming for that jackpot viral image is the best way to gain backlinks via social shares, but just creating niche-specific media will still help you immensely, just on a smaller scale.
Guest Posting Gives Natural Looking Links
Many site owners looking to increase their ranking on Google know they need to get natural links, but do not always understand the proper means of attaining them. People tend to fall in to the trap of paying for links. Paying for links has several negative impacts that can effect the ranking of a site either immediately, or down the road. When people buy links, the sites they receive them from are essentially large farms where links are handed out in the thousands all across different platforms of the web. Since these are not natural links, the sites are constantly hunted down by Google’s webspam team. Many times engaging in non natural link building will lead to the linking sites getting permanently banned. Why take the risk, when the chance of success is so slim?
There are tons of other ways to gain natural linkage to your site, and one of the most successful methods is the use of guest blog posting. Given, this method will require some work, knowledge, and writing skill, guest posting allows you to post content on an open board and be picked up by any blogger on the web. By placing a link to your site either in the actual article itself or the author byline, when a site picks up your guest post, the link carries over in to their site, thus gaining you a natural link without paying a cent. This process of link building is completely natural, and avoids all of the shadiness of link buying. The links that you get from this process are also much more authoritative than those purchased from the spammy link farms.
Perhaps the most basic form of natural link building, webmaster outreach bypasses any cost or content writing. Proper webmaster outreach involves messaging, emailing, calling, etc., the owner of a website and asking them to put up a link to your site. Much easier said than done, not all webmasters will so willingly put up a link to your site on their own. One of the first steps in webmaster outreach is finding the site. A site you want to have a link from should have relevance to your own site, and be more authoritative than your. Most webmasters will reject your plea to put up a link if you send a generic email to them. If you want it to work, be completely sincere in your message to the site owner. Tell them reasons why you would like them to put up a link to your site, and don’t be afraid to be personal. Webmasters are more often than not, people just like you, and won’t want to read a spam message with poor grammar and inarticulate sentences. Pretend you are writing to your grandmother, would she want to read nonsense? (of course she would, she’s your grandmother)
Oftentimes, directory submission of sites is looked over by people beginning to optimize their site. The process of directory submission is rather simple—fill out a websites detail in an particular category on an online web directory, and submit to directory editor. Once you successfully submit to an online directory, your site will be indexed faster into Google, and can provide natural backlinks to the site. Putting a site on several different directories gives the site quality links at virtually no cost. These natural links provide categorical data for Google, which helps boost your crawl rate. DMOZ and Yahoo Directory are two very reputable directories to submit to that provide sites with solid backlinks. Some directories will cost you some money, but have great results. Business.com and Best of the Web are two paid directories that provide PageRank 7 backlinks, and pass great authority to sites.
Organic SEO is the term for optimizing your site using these methods of natural link building. Read more on Organic SEO.