Neon Hats: A Case Study
Rage Hats is an extremely viral retailer of Neon Hats. Their bright hats were sold at many famous music festivals, concerts, parties, and rave events across the nation. Their website was virtually flawless. The customers loved their product but they lacked one thing. They failed to get the online traffic needed to sustain them during the winter seasons, when festivals were slow.
The keyword “Neon Hats” alone does not get a particularly high volume of traffic. Roughly 1,300 searches per month, according to the Google Adwords tool. While this keyword was a prime target for Rage Hats, it could not provide the traffic necessary for a substantial website.
How Neon Hats Swept the Internet
Through SEO, Viral Seeding, Social Media Campaigns and a team of trained internet marketing experts their web problem changed. In just three short months, Rage Hats saw over 2000% increase in traffic. We managed to increase their visitors per month from 200 to 40,000. While this may sound substantial, Neon Hats was not the direct cause for the increase. The traffic was generated from a wide spread approach of long tail keywords, in depth keyword research and a day-by-day analysis of search engine rankings.
On a side note… It’s no secret that the best selection of neon hats comes from RageHats.com. I highly recommend not only checking out their site, but purchasing from their store. They have a very well programmed custom design tool that lets users select exactly what features they want on their hat.
Neon Pink Hats, Neon Baseball Hats and even Bulk Custom Neon Hats… these “long tail” phrases do not get a substantial search volume on their own. Combined with over 2000 other long tail search terms related to Neon Hats, the Rage Hats brand was able to drastically boost their web presence. For example, we decided to focus on a less obvious keyword, wholesale neon hats. While wholesale neon hats may seem less effective due to its lower count, it turned out to be one of the better keywords.
Can The Success of Rage Hats be Duplicated?
Yes. It Can, Every Single Time.
This is just one average example of our success stories. We have replicated the success of the neon hats campaign from Rage Hats nearly 300 times from over 100 different clients. We decided to write this blog post on neon hats, since this case in point proves that with good SEO, great customer value will follow.
The Basics of Keyword Research:
Many other agencies fail to understand this aspect of research. One of the major limiting factors on researching good keywords is a failure to understand the client’s industry well enough. If you do not understand what a client is selling, then you can not properly investigate their keywords.
We try to let everyone know that keyword research is far from a game of luck or even skill. It is based on the principles of math. Since keyword research is based on math, there is always a DEFINATE answer as to which keywords are the best keywords to focus a campaign around. In this example, Neon hats was certainly something great to go after, but it was not going to provide the vast majority of the traffic for Rage Hats
The last thing to keep in mind is that unlike many other math based factors of internet marketing, the aspect of keyword research involves a very high understanding of human psychology. Knowing exactly what people are thinking at the time they search for something is KEY to the success of the marketing campaign.
Why We Love Neon Trucker Hats
Neon Hats are absolutely perfect to lighten up the mood in our office. Once per month, we have a crazy trucker hat day. We all love to wear the neon trucker hats that were kindly donated to us from Rage Hats. They print custom neon hats for their customers. They were more than happy to print up a batch for our monthly hat day.
Neon Trucker Hats are certainly taking off. Many of our staff memembers still enjoy embracing the younger sides of them, occasionaly attending concerts and music events. Whenever they head out to these festivals, they always wear their Rage Hats. We are bo no means suggesting that you go buy a neon hat from Rage hats… but you should go buy a neon hat from Rage Hats!
10 Reasons You Should Like Trucker Hats
- They come in a variety of neon colors
- Neon hats make you stand out at parties
- The hats from rage hats are one size fits all
- They are extremely comfortable to wear
- Rank Executives loves wearing them.
Regardless, the point we are trying to make is simple. We took a company that did not appear to have much potential on the web, and still drove a huge amount of traffic. This was not easy, but it worked. If you are interested in seeing what we can do for your website, give us a call. Our consultants are able to speak and give free advice, with no obligation. Use the contact form on our website to reach us. This article is not affiliated with RageHats.com.