Infographics, A Key to SEO
Search Engine Optimization is a budding industry in the world of internet marketing. Because of it being such a new concept many many factors that affect a sites rankings in google are left undiscovered. This makes it extremely advantageous to those lucky few who can discover the next big factor that takes part in a sites ranking. Due to googles ever changing ranking algorithms affecting a sites rankings and completely changing the game every few months, discovering something new to rank your site is hugely beneficial to the websites that you may be working on optimizing.
One huge factor that may not be taken advantage of as much as it should is social media and spreading things virally. One of the best ways to boost brand recognition and popularity is through social media sites such as Facebook. A surefire way to get visitors to your site is from a friend telling them to check your website out because you have this cool new product or something along the lines of that. Social Media is perhaps the best way to spread something virally because as soon as a group of friends shares something soon enough it’s infiltrating other friend groups and it quickly spreads throughout the nation.
But what kind of content actually has the potential to go viral across Social Media? Well a few things definitely have the potential funny videos and pictures definitely come to mind. Let’s focus on something that can bring in viewers, draws in shares, and gets people spending time on it that will potentially make them want to come visit the site. Infographics. Everyone has seen them if they have been on Facebook, Pintrest, Twitter, or maybe just when doing some research. Basically an infographic is a graphic that has tons of information about a certain subject that is presented in a very visually appealing and cool way. They are graphics that are usually much taller vertically that horizontally and get tons of interesting information out to people. Interesting is the key word there. You have to make sure that the infographic that you are making has information that is interesting to your target audience. It has to be something that they think is cool enough to share with all of their friends so that it can gain some viral momentum and take off.
The thing that may draw some people off of the idea of using an infographic to draw users in is the time that is need to make a good, quality infographic. Depending on the subject and the amount of research and brainstorming that is needed to complete the project it can range from a few hours to a dozen hours or possibly even more to get everything just right. The time obviously also varies from person to person depending on how good they are at graphic design. This should not turn people off though because the effects of a quality infographic on someones website can be astounding. An infographic can garner thousands upon thousands of shares on Facebook. This amount of shares probably leads to tens of thousands of views and if you include your websites logo on the bottom or somewhere on the graphic like you should do, then your potentially bringing in all of those visitors to your site. If only a modest 2% of people who visit your site from the graphic purchase something you are looking at hundreds of sales which then leads to thousands of profits. Don’t forget about the ranking boosts to your website as well. Social shares have a huge positive impact on site ranking and thus your website will also bring in views from the search engines all because of that one infographic.
Seeding an Infographic
Now that the significance of a great infographic has been established, it is not just as simple as creating it and posting it on your Facebook page. Now comes the task of seeding your infographic correctly. In order to give it viral potential you must be able to seed your infographic in a very effective very quick manor so as to not allow people to steal credit for it. Always make sure that you have your infographic hosted on your website for at least a day or so before releasing it to the public on a hidden page that only Google can scan and see that you are the first to have this image. Also make sure that you have all of the social media buttons(Like, Share, Reddit, Dig, Google+, you can find them on pretty much any page with content on it nowadays) on the page with the infographic. This will allow quick and easy sharing of your graphic. Great ways to seed an infographic are posting it on your Facebook account, Reddit, Pintrest, Digg, Flickr and pretty much any other social media giant you can think of. You can submit it to a few image directories like FunnyOrDie or something else. The more the better in the world of search engine optimization.
Being able to get your infographic going and giving it momentum is key in having a successful launch. Once you can get it going however, the graphic will use its own momentum and infect the web. Going from group of friends to group of friends, from website to website and eventually it will have tens of thousands of views if done correctly.
Potential of Infographics
Infographics have the potential to bring in thousands of viewers to a website and draw in thousands of dollars of sales. Many people however overlook infographics due to either not seeing enough potential in them (which is completely false) or being turned off because of the time investment needed to create one. However, a great, quality infographic can work wonders for your site. It will draw in thousands of page views and has the potential to boost your websites ranking in google substantially. Never overlook the power of quality viral content on the internet. In the world of internet sharing and having access to pretty much any resource needed via the internet, and piece of great content has the ability to do worlds of good to your website.