Search Engine Optimization is a digital marketing technique to get websites ranked in Google. Through off-site link building, social media promotion, meta tag optimization, keyword research, and quality website content, virtually any website can hit the top of the SERPS (Search engine results page). Search Engine Optimization, also known as SEO has been prevalent on the web since the mid 1990’s but has only gained powerful movement in the last few years.
Overview of SEO Techniques:
- Off-site link building
- Long, key-word optimized on-site content
- Meta tag optimization
- H1 tag optimization
- XML site map submission
- Sponsored Blog Posts
- Directory Submissions
- Outreach programs
- Infographics
Search Engine Optimization Facts
Building links can be difficult, but web directories are a free and easy way to help your website get indexed by Google. All links pass a certain amount of ranking power on to a website, this value is called PageRank, named after Google founder Larry Page. There is a dilution factor which makes free web directories a bit less effective than paid directories, the more outgoing links present on a website, the less value passed to your website. In addition to directories, links can be built with outreach techniques, social media optimization and guest blog posts. Guest blog posts are extra-effective because the website passing the link is related to your website. Google has algorithms in place to lower the value of off-site links, to prevent link farming and false optimization, but guest blog posts are a way to combat this algorithm detection system.
