Following the recent Panda and Penguin algorithm updates by Google, the search engine optimization industry has been forced to look for new, innovative tactics to be able to improve site rank. Many of the old methods practiced by SEO agencies have lost steam due to these new updates, leading to an overflow of work needed for each client. White Label SEO has become a very popular method in the SEO industry, eliminating the overflow by allowing other SEO companies to help do some of the work.
What is White Label SEO?
Not to be confused with outsourcing, White Label SEO is a recently developed practice in the SEO industry that has rapidly grown in popularity. What a lot of clients do not realize is that increasing a site’s rank—especially one that basically has zero optimization already—requires an insane amount of work. The White Label SEO practice refers to when a certain SEO agency has too much on their plate, and passes off the work to a fellow company for a share of the client’s allotted expenditures. This process allows agencies to never get stuck when rankings stop because of algorithm changes. An entire new set of methodology will be done by another agency’s experts to help keep your client satisfied and paying. If a client is not satisfied with the SEO from the White Label agency, the original reseller can still do their own SEO to supplement it, giving a substantial boost.
Why Use White Label SEO?
Google’s algorithm updates have given a lot of SEO agencies trouble, as the methods and loopholes that previously worked to rank sites have been filled in. However, some companies have stayed on top of the updates and developed new techniques to replace the old ones. Companies that are overbooked with clients can not always balance the increased work effort, so they turn to fellow agencies to pick up the slack. Rank Executives offers White Label SEO Packages for any company that wants to instantly get top results. Our packages are customized for each client and are some of the greatest available.
Benefits to Both Sides of the White Label Service
Either end of the service spectrum, reseller or White Label agency, receive positive results from the service. For the reseller, they no longer have to be help accountable for the site as another agency is doing the work. All strenuous SEO work is removed, as the reseller becomes the middleman for the service—easily managing profit margins. Since the reseller charges the clients, they determine the set fee to the White Label agency, determining the margin of profit they will gain.
On the other hand, the White Label companies that do the work receive plenty of benefits as well. Besides receiving the business and gaining a solid part of the pay, smaller White Label agencies are able to get their name out there, and build professional relationships with potential clients. The practice of White Label SEO creates a mutually beneficial relationship between SEO companies, as well as generates excellent results for the client sites.
Trust a White Label SEO Agency
There are several methods that White Label SEO companies use for their optimization processes. Utilizing guest blog posting, SEO agencies write articles which they submit to a large database of posts, from which bloggers around the world can pick them up for their site. These articles have a link back to the client site embedded in the content which creates a natural backlink once the article is posted somewhere else. Along the same lines as guest blog posting, content creation for the site plays a large role in boosting the rankings for sites. By adding pages of content, the sites crawl rate increases allowing Google to index the site faster, and give more ranking power for the keywords in the text.
Directory submissions are not a popular method used by many SEO agencies; however, RankExecutives utilizes these directories to gain several natural backlinks to client sites. By submitting a site to a directory, Google receives the site faster and is able to index is quickly. Press releases are another less popular SEO method, but they can be extremely powerful for link building. Gaining a backlink from an authoritative news site not only helps the link building process, but also drives natural traffic to the site.
Be careful when picking a white label agency. Ask for a valid set of results and a history of past clients. With RankExecutives, you get only white label services. The tactics listed above are only the tip of the iceberg in what methods we use to rank sites.
