What is SEO Marketing?

SEO Marketing is more than just obtaining higher search engine rankings, after reading through this page, you’ll never again ask “What is SEO”. True marketing campaigns take a full five point approach: Search Engine Optimization, Pay Per Click, Social Media, Link Building and Conversion Rate Optimization. While it would be impossible to teach the full array of SEO Marketing strategies in a single article, you should be able to get a rough overview by learning about the 5 main pillars.

Search Engine Optimization

 

Search engine optimization revolves around several factors that all pertain to Google’s mysterious algorithm. Organic search engine optimization is the cornerstone of all SEO Marketing campaigns. Here we list a few of the major, what we call future-proof SEO tactics, that will undoubtedly help the overall quality of your website.

 

• Organic SEO – Organic SEO encompasses all natural ways to improve your Search Engine Rankings or SERPs. These include natural link building, in-depth keyword analysis and providing well-written original content.
• Keyword Research – Picking the right keywords is important for your SEO marketing strategy. To fully understand the importance of Keyword Research I would strongly recommend using the following tools:  MajesticSEO, SEMRush, OpenSiteExplorer, SEOMoz. Just like Google constantly updates their algorithm, these useful tools remain current by continually adding new features with state-of-the-art user metrics to ultimately guide you to the best possible Keyword Research.
• Guest Blogging – Properly submitting fresh content that is written at a professional level will prove time after time that guest blogging is very efficient in the grand scheme of SEO. Taking the time to write compelling articles will, in turn garner your website a valuable link from credible and relevant sources.

Pay Per Click

Pay per click is a classic strategy that involves literally paying for every visit. The most common PPC avenue is through Google Adwords.

 

 

 

• Google Adwords – This is the main platform. Bing/Yahoo also offer a PPC platform.
• Finding good keywords – Picking out good keywords that are targeted to your audience is crucial. Afterall, you are paying for every visit, you want to make sure they are targeted. (See keyword research, above)
• Higher bids get you higher listings – You are bidding against your competitors. Whoever wants to pay more, gets listed higher.
• Short term strategy – Since you are paying for every visit, it is not usually the best long term strategy.
• Used for branding and dominating the search results – Your domain can occupy multiple spots on the first page, assuming you have a solid SEO Foundation to back it up.

Social Media

As we near the end of 2012, Social Media (in one form or another) has infiltrated its way into all of our lives on some level. With that said, SEO is no exception to the brilliant power and authority that Social Media can harness. Following through with these major networks will only benefit your rankings, if utilized correctly.

 

 

• Infographics & Viral Media – Designing a masterful Infographic can spark, what is now a freely used term, viral feedback. However, simply creating a masterpiece is only half the battle. Appropriately embedding and sharing the Infographic is the other. To extract the maximum value it’s imperative to submit the Infographic to all the major networks: Facebook, Twitter, Pinterest, Visual.ly, StumbleUpon, Digg, Reddit.
• Facebook Presence – Creating a Facebook page for your business or blog will slowly gain momentum amongst interested fans or potential clients.
• Twitter – The “Twittersphere” is another undeniable method of acquiring attention. Posting updates about special offers, videos, breaking news or pictures serves as a top priority in Search Engine Marketing. Not to mention, it can build brand awareness and sometimes provide an alternative way of gaining links.
• Pinterest – This new social network is great for link building. Since the link appears at the top of the Pinterest post, visitors can easily find your main website.

Link Building

We’ve compiled an important list of the best ways to build links. People ask us “What is SEO Marketing” followed by “Is building links really SEO Marketing”. The answer is absolutely YES! Any one of the following techniques will boost the value of SEO Marketing for your site. Whether you just starting out and preparing to introduce a Press Release or just trying to establish a well-known brand, the methods below are instrumental in achieving maximum success.

• Guest blogging
• Directory Submission
• Press Releases
• Article Marketing
• Manual outreach / Contacting webmaster
• Forum Posting
• Blog Commenting
• Social media sharing

Conversion Rate Optimization

All the visitors in the world are useless if they do not convert into a sale. It is importnat to understand that even with the best SEO Marketing, in order to entirely optimize each prospective client, you need to exercise the ability by enhancing your domain with the following:

• Landing Pages-
• Good graphics
• Squeeze Pages
• Use Google Analytics
• Look at user metrics (Time on site, pages per visit, bounce rate)

So, What is SEO?

SEO is a wide approach used to rank websites higher in the search engines. It focuses around optimizing your website for conversions, building links to your website, ensuring that your website is friendly to Google, establishing a social media presence, and even running a pay per click ad campaign. SEO is one of the most valuable marketing strategies, it is a long term solution that will provide a never-ending supply of conversions. If you still have questions about what SEO, feel free to give us a call anytime!